non-HITL is not a prediction but a starting point: for asking better questions and looking further ahead.
Your next delivery may arrive inside your fridge, with nobody home.
Today a person has to be at both ends of a delivery: a courier you can identify, and you at the door. Not to do the work, but to carry the trust. When a network can carry that trust, the person is no longer needed in the loop. Delivery is the simplest way to see how.
Everything on this site follows from one idea.
Trust is moving from people to networks. Where people are irreplaceable, their value multiplies. Where people are less reliable, machines take over.
Six questions. Start with any of them.
The shop wasn’t built for the buyer that’s coming.
That buyer is an agent. The customer is still a person, but the buying is done by an agent with the customer’s authority. What that does to shops, payments and liability, and a scale for how agent-ready a shop is.
Read delegated B2C →Why is a person in the loop at all?
One delivery, four reasons the loop opens, the pattern behind them, and where people still win.
Read the idea → 02 · JobsWhat happens to the work people do today?
Six job families, and what each becomes when the network carries the trust. Plus the jobs non-HITL creates.
See the jobs → 03 · MarketsWhich markets does the status quo keep closed?
Ten markets, and a path to 2050 that shows when each opens and what has to happen first.
See the markets → 04 · Delegated B2CWhat if the buyer is your agent?
Shops built for people, the checkout rebuilt for agents, and a five-level agent-readiness scale.
Read delegated B2C → 05 · AnalysisWhat keeps the last human in the loop?
Five trust pillars by five layers, for three markets: what has to move, and how far it has moved.
Open the analysis → 06 · AboutWho is behind non-HITL?
Hugo Gomes and Iñigo Fuertes, FG Digital. And the people whose work shapes this thinking.
Meet the authors →
